Adidas Makes Gains Among Black Consumers, L'Oréal Lags

Brand study reveals the demo's feelings toward marketing

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Adidas, E*Trade, Geico and Land Rover are a few of the brands that have made the biggest gains in terms of positive awareness among black teenagers and adults during the last year, per NewMediaMetrics (NMM).

NMM, which surveyed 3,400 African Americans ages 13 to 64 about brand-related "emotional attachment," found that Land Rover was the most popular brand across product categories while Lexus, Nike and Mercedes-Benz trailed closely behind as the luxury car niche showed well.

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