Additional Layoffs Hit Atlanta

As the latest wave of layoffs swept through town last week, some agency principals were struggling with the need to downsize. Other shops were swooping up talent, suddenly available at discounted prices.

Sources in Atlanta confirmed that Cole Henderson Drake, Fricks/Firestone and Turner Fernandez Turner together laid off nearly two dozen personnel.

Turner dismissed four employees after it came up short in the Georgia tourism review last month, sources said.

Fricks/Firestone (2000 billings of $73 million) let go nine staffers as a result of a “shift in client spending priorities … Our clients hedge against recession by cutting back inventory,” said agency president John Fricks.