Adding Up Adweek’s Classified Ads for Jobs takes

The market for jobs in advertising, media and marketing began in 2001 where it left off at the end of 2000: in the doldrums. That’s the sad tale told by the volume of help-wanted classifieds running in Adweek last month. If you didn’t jump to a fabulous new job during the booming first half of 2000, you may need to sit still for a while.

Those who prefer to see the help-wanted glass as half full rather than half empty will recall that January 2000 was quite a strong month, which means the numbers below are weak in comparative terms but less so when seen in historical perspective. If nothing else, the ad business is doing its patriotic duty to assure Alan Greenspan he can further reduce interest rates without overheating the job market.