Adam Sandler’s Uncut Gems Opens Shimmering Pop-Up in New York’s Diamond District

A24 takes over a jewelry store in advance of the film's opening

Editor: Josh Rios

A24, the producers of the new Adam Sandler film Uncut Gems opened an experiential marketing exhibit at a New York jewelry store in advance of the movie’s nationwide release on Christmas Day. A replica of the KMH Gems & Jewelry shop included a temporary tattoo station, a wig worn by The Weeknd and jewel-encrusted Furbies (based on a plotline in the movie). Watch this video to see what else is shimmering in New York’s Diamond District.

Recommended videos

EDITOR’S PICKS

Amazon is Reportedly Developing a Hand-Scanning Payment Option

by Lisa Lacy

Even Apple TV+’s Biggest Stars Don’t Know How Their Shows Are Doing

by Kelsey Sutton

Why Shaquille O’Neal Stands Tall as One of Basketball’s Biggest Brand Ambassadors

by Mitch Reames

YouTube Will Double Its Original Programming in 2020, Focusing on Documentaries

by Kelsey Sutton

A Sea Turtle Family’s Journey Highlights Habitat Destruction in Aardman’s Touching PSA

by Melissa Jordan

Could Prince Harry and Meghan Markle Build the World’s Most Valuable Brand?

by Diana Pearl

Freeform Is Using Events to Drive Viewership While Streaming ‘Everything’

by Kelsey Sutton

U.S. Advertising and Marketing Spend to Grow to Nearly $390 Billion in 2020

by Erik Oster