Ad Store Wins ‘Top of the Rock’ Account

NEW YORK The Ad Store has picked up creative duties for TishmanSpeyer Properties’ Top of the Rock, Rockefeller Center’s revamped observation deck, set to reopen in the fall, the agency confirmed.

A trade print effort will break next week, with consumer advertising slated to debut in September, when the deck is open to the public.

Estimated billings are $2 million.

The shop competed against about 20 undisclosed agencies to win the assignment, according to Ad Store representative Tim Arnold.

The Ad Store, maker of the Super Bowl spot for GoDaddy.com that spoofed wardrobe malfunctions, was established in 1993 by Paul Capelli.

Based in New York, the agency has offices in Washington, D.C.; Brussels, Belgium; Hamburg, Germany; Athens, Greece; Bucharest, Romania; Tahiti; and Parma, Italy.

Clients include JetBlue, eDiest.com, Loews Cineplex Entertainment and Zappos.com.