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If you were alone in a room that started filling with smoke, you'd take the cue and make a hasty exit, right? But if you were in the room with a group of full of strangers, you might react differently to that same immediate danger—depending what others do.
A new ad recreates a classic social psychology experiment on bystander apathy, the phenomenon that people are less likely to act in a crisis if others present are doing nothing.
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