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Turkish Airlines is known to the advertising world mostly for its goofy, fun-loving, insanely popular ads with Kobe Bryant and Lionel Messi. But the brand shows its versatility with this gorgeous new spot from Lowe Istanbul—almost the polar opposite of those celebrity ads.
The new two-minute commercial is grand in its own way, but with a much more intimate story, deftly told. It's about a group of kids in a small Anatolian village in the Turkish countryside whose dream is to have a plane land literally in their backyard.