Ad of the Day: Tostitos

A talking spokesbag with a troubled past gets corny in TBWA's new spots

Remember that time you were high at a friend's house and had a conversation with a bag of tortilla chips? Odds are they were Tostitos, suggests a new campaign.

The commercials from TBWA\Chiat\Day center on a new "spokesbag," an anthropomorphic sack of snacks. He talks, of course, and he's charismatic, hamming up fellow revelers with tales that make him the life of any party. At one, he remembers the 1990s, explaining how increasingly heavy dips kept breaking his flat chips, forcing him into an existential crisis. "I wandered the world looking for answers. I looked at stuff," he says. After stumbling across an ice-cream scoop, a painting of a hand scooping water, and a construction tractor with a scoop . . . inspiration struck. He changed his shape to a scoop, strong enough to withstand the biggest, heaviest of dips, he brags. A second spot stretches the fantasy even further, as the bag recounts his promising football career, cut short by an injury.

Both "Life of the Football Party" and "Inspired to Dip" are amusingly absurd, working nicely to entertain while spinning a little lore around Tostitos. Sure, the main character might be obnoxiously corny. But, given the brand, that only seems right.


Client: Tostitos

Agency: TBWA\Chiat\Day, Los Angeles

Chief Creative Officer: Rob Schwartz

Group Creative Director: Brett Craig

Creative Director: Chris Lynch

Senior Copywriter: Ryan Lehr

Art Director: Stephen Chow

Executive Director of Integrated Production: Richard O'Neill

Executive Producer: Sarah Patterson

Senior Producer: Lisa Johnson

Associate Producer: Matt Magsaysay

Director of Business Affairs: Linda Daubson

Senior Business Affairs Manager: Jill Durand

Planning Director: Michelle Dickens

Senior Planner: Jill Burgeson

Managing Director: Bill Brooks

Account Director: Kristen Latto

Account Supervisor: Cheryl Markley

Account Executive: Rohit Bal

Account Group Assistant: Allie Artz


Outside Vendors

Production Company: The Directors Bureau

Executive Producer: Melissa Culligan

Director: Mike Maguire

Producer: Dave Bernstein

Director of Photography: Richard Henkels

Production Designer: Alexis Ross

Editorial: Whitehouse Post

Executive Producer: Sue Dawson

Senior Producer: Joni Williamson

Editors: John Smith, Matthew Wood

Assistant Editor: James Dierx

Visual FX: The Mill, Los Angeles

Post Producer: Enca Kaul

VFX Supervisor: Sarah Eim

2-D VFX Artists: Sarah Eim (Lead), Tim Bird, Steve Cokonis

Production Coordinator: Kiana Bicoy

Music: "We Speak No Americano" by Yolanda Be Cool and DCup

Final Mix: Play Sound

Mixer: Jeff Fuller

Producer: Lauren Cascio

Music and Sound Design: Massive Music

Executive Producer: Scott Cymbala

Head of Production: Jessica Entner

Creative Director: Chris Campanaro

Sound Designer: Jon Destefano