Ad of the Day: Things Get Sublimely Surreal as MTV Tries to Define What It Stands for Today

The network is everything and nothing. And eye monsters

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

Ask any Gen Xer about MTV, and you're almost certainly in for a gripefest about how "In my day, it stood for Music Television!"

Now, the cable network, once known just for music videos and the occasional Colin Quinn game show, is meeting such criticism head-on with a self-aware brand spot that revels in the many-tendriled, amorphous pop-culture amalgam that is today's MTV.

"MTV is the marriage of the biological and the digital, a perfect combination of soundwaves, particles and lust," the hypnotic and unabshedly surreal new ad explains.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in