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Ask any Gen Xer about MTV, and you're almost certainly in for a gripefest about how "In my day, it stood for Music Television!"
Now, the cable network, once known just for music videos and the occasional Colin Quinn game show, is meeting such criticism head-on with a self-aware brand spot that revels in the many-tendriled, amorphous pop-culture amalgam that is today's MTV.
"MTV is the marriage of the biological and the digital, a perfect combination of soundwaves, particles and lust," the hypnotic and unabshedly surreal new ad explains.