Ad of the Day: Southwest Airlines Aims High in Mini Musicals From GSD&M

Is that an airport or a dance club?


Who wants a song and dance from their airline?

We'll soon find out, thanks to Southwest's glitzy musical ads from GSD&M, part of the carrier's overarching "Transfarency" campaign.

Actual airline employees appear in the relentlessly upbeat commercials, lip-syncing and strutting their way through a series of loud, dramatically staged production numbers.

In the anthem spot below, set to Willy Moon's "Yeah Yeah," a terminal morphs into a slammin' club, and Southwest flight attendants Alphonso Thomas and Melissa Salaman, along with other airline employees and lots of dancers, bust moves to the booming beat:

Of course, real airports usually specialize in line dances—long and slow-moving ones—that make folks wanna get away, and stay away.

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