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Southwest Airlines jets back to the future in new work from GSD&M, revisiting its "Wanna Get Away" campaign, which flew off the radar almost a decade ago.
GSD&M developed the concept for Southwest in 1998, and the tagline propelled a series of ads that ran for the next 10 years. Lest anyone forget, the original spots presented folks seeking to escape from all manner of comically embarrassing situations.
A new commercial, breaking today, follows that familiar flight plan:
Somebody get that guy a lozenge, stat.
Some of the GSD&M creatives who contributed to the campaign in the 2000s helped pilot its revival, so perhaps it's no surprise that the approach hasn't changed much.
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