Ad of the Day: In Sequel to Viral Smash, Pantene Urges Women to Stop Apologizing

Brand continues to challenge gender norms

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As a woman who has been called out for apologizing too much, watching Pantene's "Not Sorry" video made me cringe. It hit too close to home, and that's the beauty of it.

From Grey in New York, the spot poses the question, "Why are women always apologizing?" Vignettes of women who say "sorry" before making their points follow it.

By framing the ad this way, you're in a critical mind-set when the first woman cuts her own argument down, saying, "Sorry, can I ask a stupid question?" It's hard to watch the subsequent women do the same thing.

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