Ad of the Day: See If You Can Guess What This Lady on the Run Is Promoting

No, it's not robbery

Headshot of Angela Natividad

We love an ad with some mystery and a lick of runaway glamour. This one's got it in spades, topped with vintage swing from the Zombies' "She's Not There." 

"Never Too Wanted," which came out a couple of days ago, stars a furtive brunette driving in the dark. It brings to mind Woman on the Run, a '50s noir crime film—but if you need a more established reference, we'd use Psycho. 

Perhaps as a tribute to Psycho's own Janet Leigh, our lady pulls up to a diner called Janet's and heads straight for the bathroom, tracked by side-eye from a suspicious waitress. Once alone, she does a lot more than take off her kid leather gloves. 

See the rest, unspoiled: 

That's right. It's an ad for Kohler's strangely sexy Composed Faucet Collection!

There's nothing that unconventional about the spot itself, whose on-the-run chic brings lone wolf hits like Gone Girl to mind. But it's one way Kohler's upped the ad game for an everyday fixture. 

We all have a faucet (or two or three), which makes it basic. We'd all like to have a nice one that works well, but it's probably not enough of a priority to go out of your way for. 

And you definitely don't covet sinkware. (Well, some people do.)

A few years ago, Kohler named DDB Chicago as its new creative agency. Since then, the output has been agreeably refreshing. Last year it released "Never TOO Next," an equally slick ad that followed androids at a housewarming party to advertise a very smart toilet.

We can't wait to see what stories Kohler and DDB appropriate next … or what they'll use them for.


Client: Kohler

Sr. Vice President, Global Brand Management: Elizabeth Brady

Communications Director: Jamie Van Dixhorn

VP, Executive Creative Director: David Crawford

Agency: DDB Chicago

Chief Creative Officer: John Maxham

Executive Creative Director: Jean Batthany

Group Creative Director: Nathan Monteith

Associate Creative Director (Art Director): Madeline DeWree

Associate Creative Director (Copywriter): Tyler Booker

Chief Strategy Officer: Jack Perone

Chief Production Officer: Diane Jackson

Executive Producer: Debora den Iseger

Group Business Director: Jenn Nolden

Account Supervisor: Jacqueline Hines

Account Manager: Kirby Summers

Production Manager: Scott Terry

Music Production Manager: Linda Bres

Production Company: Biscuit

Director: Isaiah Seret

DP: Masanobu Takayanagi

Managing Director: Shawn Lacy

Executive Producer: Rick Jarjoura

Head Of Production: Mercedes Allen/Rachel Glaub

Producer: Karen O'Brien

Editorial: Whitehouse

Editor: Matthew Wood

Assistant editor: Luke Sloma

Executive Producer: Kristin Branstetter

Producer: Laurel Connolly

VFX: Jamm Visual

VFX Supervisor/Lead Compositor – Jake Montgomery

VFX Supervisor/ CG Lead – Andy Boyd

CG Lead-  Zachary DiMaria

Flame Artist – Patrick Munoz

CG Artist – Kristen Eggleston

CG Artist – Nha Ca Chau

CG Modelling – Hayley O'Neill

Matte Painting – Ram Bhat

CG Tracking – Peregrine McCafferty

CG Tracking – Amelie Guyot

Producer – Ashley Greyson

Executive Producer – Asher Edwards

Color: Company 3

Colorist: Tom Poole

Executive Producer: Clare Movshon

Music House:

Chances With Wolves: Kenan Juska

Audio Post: The Studio, Chicago

Sound engineer(s): Nicholas Papaleo

Sound assistant: Cameron Aper

Audio Post Producer: Stacey Simcik 

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@luckthelady Angela Natividad is a frequent contributor to Adweek's creativity blog, AdFreak. She is also the author of Generation Creation and co-founder of Hurrah, an esports agency. She lives in Paris and when she isn't writing, she can be found picking food off your plate.