Ad of the Day: This Powerful Campaign Has Answers for Parents Googling 'Down Syndrome'

The genetic disorder, explained by those who have it

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A powerful new Canadian ad campaign presents the most commonly Googled questions about Down syndrome—and has people living with Down syndrome answer them in a collection of some 40 videos.

Titled "Down Syndrome Answers," the series covers everything from physical and intellectual development to the cause of the condition and life expectancy of those who have it.

Overall, the clips proceed to explain—and illustrate—how people with Down syndrome can ride bicycles, read, play sports, hold down a job, cook, drive and do much more—even if those things might, in some cases, take longer to learn.

The nonprofit Canadian Down Syndrome Society created the ads with agency FCB Canada largely to help parents who are seeking information after learning their unborn child has been diagnosed with the genetic anomaly.



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