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How do you deliver pizza without hurting the environment? This chain in London got runners to do it.
Sodo, a U.K. pizzeria that specializes in locally and ethically sourced ingredients, has avoided delivery altogether because it requires using cars, which pollute the environment.
But as part of a low-cost marketing gimmick, TBWA London and a local running club worked with the brand to bring customers their orders. Live Periscope streams helped users follow their food in real-time as runners dashed to their destinations.