Brand Marketing

Ad of the Day: Paralympic Snowboarder Amy Purdy Perseveres in Toyota’s Super Bowl Spot

She runs, dances, cycles—and models, too

By Gabriel Beltrone

January 26, 2015

Toyota is out with one of its two Super Bowl ads, and it's going hard for the inspirational route.

Gabriel Beltrone
@GabrielBeltrone gabriel.beltrone@gmail.com Gabriel Beltrone is a frequent contributor to Adweek.
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