Ad of the Day: Nike Rips Into TV and Social Media in Ads About Getting Outside to Run

W+K's 'Time Is Precious' wonders if you're spending it wisely

Television is enjoying a golden age, and social media is empowering and entertaining us like never before. Unless they're actually slowly killing us, Nike seems to suggest in this stressful, claustrophobic campaign from Wieden + Kennedy—encouraging us to get away from the screens and go for a run.