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Television is enjoying a golden age, and social media is empowering and entertaining us like never before. Unless they're actually slowly killing us, Nike seems to suggest in this stressful, claustrophobic campaign from Wieden + Kennedy—encouraging us to get away from the screens and go for a run.
TV, movies and social media are, deep down, kind of a waste of time, the campaign suggests. The ads are text-only, with a rapid-fire Siri-like robotic voice giving blow-by-blow accounts of the stupid and sordid details of our screen-based lives.