Ad of the Day: Newcastle Brown Ale

You can often work out the geographical origin of any beer commercial pretty accurately. Frat boy humor tends to place it firmly in North America. Grand, comedic enterprises tend to emanate from Australia. And serialized character studies tend to be from the U.K. This new spot for Newcastle Brown Ale, called "Prison," from ad agency Vitro, sits somewhere between the British and Australian models—though it's actually the brand's first U.S. TV advertising. The spot, filmed in a real British pub that was kept open for business throughout the shoot, advertises a distinctly British beer, so it deliberately takes place in surroundings familiar to anyone who has had a drink on that side of the pond.