Ad of the Day: MTV Movie Awards

Most stars prepare for the glitz-and-glamour-packed night of the MTV Movie Awards by going to have their teeth cleaned or treating themselves with a trip to the spa. This year's host, Jason Sudeikis, meanwhile, has a different sort of pre-show ritual: creepily stalking the actors nominated for honors at the event. Through the Saturday Night Live cast member's adventures, we discover that Leighton Meester's drug of choice is not, in fact, love, but nitrous oxide, and that Emma Stone drools while on the massage table. An off-camera Shia LaBeouf has a propensity for beating Sudeikis, another skit suggests. Arguably, these are as much promos for the comedian as for this Sunday's gala. The event marks new visibility for the comedian, and will help him promote his own upcoming roles on the big screen, including A Good Old Fashioned Orgy, slated for September. Sudeikis injects some humorous moments into these promos—not the most compelling ad genre—but there's only so much anyone can do with the format. At the end of the day, the spots feature celebrities endorsing themselves, and feel tired and contrived. 

CREDITS:

Client: MTV

Agency: MTV On Air Promos

Executive Producer: Kris Walter

Creative Director: Amy Campbell

Director: Brennan Stasiewicz

Copywriters: Anthony Enstice, Kevin Barnett, Chris Pappas

Director of Photography: Joe Arcidiacono, Aaron Phillips

Production Company: Outer Borough Pictures

Executive Producer: Britt Myers

Producer: Lindsay Nowak

Editorial House: Spotwelders

Executive Producer: Joanne Ferraro

Producer: Ellen Lavery

Editor: Dick Gordon

Telecine: Smoke and Mirrors

Colorist: Ben Eagleton

Audio: Great City Productions

Mixer: Ian Stynes

Sound Designer: Matthew Schoenfeld