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Take a sip of a Mountain Dew Kickstart, and the world's greatest and strangest dance party will unfold.
At least, that's what goes down in this very entertaining 90-second spot from BBDO New York debuting two new flavors of Mtn Dew Kickstart: Mtn Dew Pineapple Orange Mango and Mtn Dew Strawberry Kiwi.
Although Mountain Dew is a sponsor of the Super Bowl through parent company PepsiCo, the brand won't run a spot on Sunday's game. Instead, Mountain Dew will debut this spot during the Super Bowl pregame show and follow up—during and post-game—on Twitter, YouTube, Snapchat and Vine.
You'll witness some pretty weird stuff going on here, but we wouldn't want to spoil the experience for you.