Ad of the Day: Messi Isn’t Sleeping Well as Adidas Counts Down to the World Cup

Pressure brings uneasy dreams for the Argentine star

The World Cup's June 12 kickoff is approaching fast, and Adidas is extremely excited. And in this new ad for the brand—which has 28 million YouTube views since Saturday—Argentina's Lionel Messi, a top Adidas endorser, is having a bad dream. Or is it a good one?

@GabrielBeltrone gabriel.beltrone@gmail.com Gabriel Beltrone is a frequent contributor to Adweek.