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One of the last places you'd expect to see 13th century Venetian explorer Marco Polo would be in a pool with a bunch of kids during a round of the modern-day water game Marco Polo.
But that's exactly where he appears in Geico's latest goofy commercial from The Martin Agency, which juxtaposes the surprise of the off-kilter visual gag with the obviousness of what the the insurer emphasizes as its competitive edge—lower rates for consumers.
"It's not surprising" is the theme of the new mini-campaign.
In the spot, the famous traveler stands, in full period garb, chest deep in a backyard pool, completely baffled while a handful of children swim around him yelling "Marco" and "Polo."
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