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There's no shortage of nostalgic advertising that pines for the good old days. But were they really good old days? Or were they, in fact, pretty shitty old days that lacked the comforts, conveniences and microwavable burgers of the present?
Droga5 London darkly and amusingly suggests the latter in its new campaign for Rustlers, the flame-grilled, microwavable burger brand—with a 60-second spot that follows a beleaguered protagonist from childhood to old age who has the crap beat out of him every step of the way.