Ad of the Day: A Man's Hellish Life Finally Gets Tasty in Droga5's New Hamburger Ad

A Rustlers burger ends '80 years of torment'

The evolution of digital marketing isn’t slowing down—and neither should you. Connect with a community of brand pros and content creators at Social Media Week to learn how to keep pace with the trends, challenges and technology. Register now to save 35%.

There's no shortage of nostalgic advertising that pines for the good old days. But were they really good old days? Or were they, in fact, pretty shitty old days that lacked the comforts, conveniences and microwavable burgers of the present?

Droga5 London darkly and amusingly suggests the latter in its new campaign for Rustlers, the flame-grilled, microwavable burger brand—with a 60-second spot that follows a beleaguered protagonist from childhood to old age who has the crap beat out of him every step of the way.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in