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If you like beer and awkward, creepy-eyed humor, you’ll probably enjoy this campaign from a U.K. craft brew club.
Edinburgh-based Beer52.com ships different kinds of craft beer to members each month. To celebrate a collaboration with popular Escondido, California, brewer Stone Brewing, the website and agency Grey London created a 40-minute ad (below) featuring a new spokesmen, “Beer Buddy.”
For those viewers with less than 40 extra minutes on their hands, a one-minute trailer captures the spirit of the character, who is weird and lonely and a little bit of an asshole, but likes to drink beer in his rich uncle’s gaudy den, all of which makes him an ideal candidate to be your new best friend.
To put it differently, Beer Buddy—played by comedian Lee McQueen—looks and acts like the thirsty lovechild of Russell Brand and Zach Galifianakis.