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The most eagerly anticipated ad of the holiday season—and probably the year—rolled out Friday, as British retailer John Lewis unveiled its latest heartwarming Christmas commercial, heading to the moon for a magical story about loneliness, connection and, yes, how the right present can make everything a little better.
The campaign, as usual, was crafted by adam&eveDDB, which has almost singlehandedly turned Christmas in Britain into a kind of Super Bowl for advertising, beginning with its celebrated spot “The
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