Brand Marketing

Ad of the Day: H&M's Magnetic New Anthem Spot Breaks All the Fashion Rules

Forsman & Bodenfors champions sustainable fashion

By Kristina Monllos

September 17, 2015

Over the course of H&M's new 90-second anthem spot—one of the most richly diverse ads in recent memory—a case is made for Iggy Pop as a voice actor. The singer's deep, gravelly voice elevates the ad's copy, making it feel unexpected even as the pattern emerges. 

Kristina Monllos

Kristina Monllos is a senior editor for Adweek.

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