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Heineken is out with its latest ad featuring a worldly man. And boy, is he worldly.
In "The Voyage," created by Wieden + Kennedy in Amsterdam, our hero is a traveler. He arrives in India, and is right at home. He sketches likenesses of cabbies. He has a pet goat with a mind of its own. He takes wise men on psychedelic trips to outer space. He is a precision golfer. He befriends elephants, who help him in his quest to recover said renegade goat—and of course, the bottles of Heinekens in its saddlebag.