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The perfect gift depends on the recipient. It's a simple truth that eBay is smartly playing up in its new holiday campaign.
A 30-second centerpiece spot, titled "The Giver," focuses on the range of personalized items available via the online marketplace. The camera opens on a shipping box, waiting on a doorstep.
"This is the one," says the voiceover. "The one from her favorite movie." A man removes a handbag from the box. "The one for an adventurer," the voice adds, as a woman removes what looks like a leather satchel, or the world's smallest flight jacket.
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