Ad of the Day: Dove Chocolate's Latest Heroine Lives a Whole Life in One Magical Day

A quieter, more snackable take on feminist messaging

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It's better to leave a pile of chocolate wrappers by the bed than it is to leave a pile of regrets. This, among other things, is the theme of "This and Every Day," the latest ad from Mars brand Dove Chocolate.

Created by BBDO New York, the work follows a woman through 24 hours, a bite-sized period of time that encapsulates a full life—we meet her as a child in the morning, and leave her, silvery and smiling, in the evening before the cycle begins again.



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