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Amid investor concerns that Cisco was losing its focus after making misguided acquisitions in the consumer market, the company launched a sweeping corporate reorganization last year that returned the firm to its networking core. Gone now are consumer offerings like the videoconferencing system featured in last year's humorous ads fronted by Juno actress Ellen Page. In a sweeping new campaign from OgilvyWest, the San Jose, Calif., company returns to the b-to-b space as it talks to its enterprise customer base and once again presents itself as a technology thought leader in the face of a growing number of rivals.
OgilvyWest, which has worked with the client for a decade, returns to the company's "Human Network" positioning and focuses on how Cisco makes innovation possible for its customers.