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Film director Ron Howard supposedly hasn't appeared in a TV ad since he was 18 and has never associated himself strongly with any brand. He's not one of those big-name directors who shoot lucrative commercials on the sly. So, why is he now fronting for Canon? Turns out the Oscar winner is curious about how consumers can help create art, the idea at the center of Canon's new "Project Imagin8ion" initiative, which launched on May 22.
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