It’s no secret that collaboration is essential to growth, but the how of it isn’t always so clear—and it's the understanding of how that is a true competitive advantage. Join Adweek X, a uniquely formatted event on December 4 in LA, to unlock fresh perspectives, true collaboration and growth.
Clive Owen has cemented his status as today’s go-to star for extended brand films. Late last year he reprised his role at the enigmatic Driver in BMW’s “The Escape.” And in a new 13-minute short film released today, he plays an equally beguiling protagonist promoting a very different sort of product—Campari, and the various cocktails it can be used in.
The film recounts a tale of retro excess as told by a bartender to Mr. Owen’s character, Floyd.