Ad of the Day: Booking.com

W+K welcomes the lodging site to the U.S. with a spot full of unbridled joy

Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.


A crappy hotel room will cast a pretty dark cloud over a vacation. Don't get a crappy hotel room.

Priceline-owned accommodations site Booking.com is launching its first-ever TV campaign—a paean to the moment of relief, which can then manifest as elation, when a traveler opens his or her hotel-room door for the first time and realizes, after the long slog to get there, that it's totally posh and comfortable (rather than say, roadside-motel seedy with stains on the bedsheets).

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in