Ad of the Day: Bond Gets a New Sidekick in W+K's Entertaining Swan Song for Heineken

Daniel Craig opens 'The Chase,' but a lady takes the lead

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Another day, another James Bond movie, another dapper chase scene of a Heineken commercial—but with a new kind of hero.

Daniel Craig bookends this new 90-second, high-octane ad—from Wieden + Kennedy Amsterdam and MJZ director Tom Kuntz—promoting both the beer brand and the Nov. 6 release of Spectre, the next film in the 007 franchise.

The commercial's format harks back to the 2012 Skyfall tie-in, when a case of mistaken identity found a Heineken "Man of the World"—basically your everyday Bond—deftly evading villains who thought they were pursuing Craig.

This time, the innocent who's unwittingly swept into the action is an equally dextrous woman, who seems perfectly at home getting dragged along behind Bond's speedboat on water skis, carrying a tray of lagers and using her feminine wiles to run the evil-doers into rocks.



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