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HelloFlo, famed for its comic, disruptive ads about feminine hygiene products—see "Camp Gyno" and "First Moon Party"—has released another long-form spot.
Playing off the phrase "Aunt Flo's in town"—code for "I have my period," for any of you who have never been a teenage girl—the spot brings Aunt Flo to life (dressed in all red, natch). Instead of fresh-faced tweens staring down their first periods, the new spot seeks broader appeal—highlighting a girl waiting to get her first period, a woman kissing it goodbye with the advent of menopause, and a couple who experience the anxiety that comes with Aunt Flo showing up six days late.
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