Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
At the start of Audi Spain’s “The Doll That Chose to Drive,” a row of Barbie-esque dolls in the pink section of a toy aisle apply makeup, perform ballet and push a baby stroller.
Another doll, frustrated with her dream carriage’s inability to actually go anywhere, kicks a wheel off it and finds herself drawn into the mobility paradise of the blue aisle … where she finds an Audi to take on a test drive.
The ad has a bit of a Nutcracker quality, playing on the fantasy of toys coming to life after hours, and bears the promise of a happy ending when a little boy picks up both doll and car, and asks his mother if he can take them home.
“But
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in