Ad of the Day: Apple Pitches Its Health App With Soothing Animation and Stop Motion

Colorful series of spots promotes wellness

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

Use Apple's Health app, and you'll have an easier time improving your health and wellness. That's Apple's pitch in its marvelously simple new spots, which use stop motion and animation to show the benefits of being good to your body. 

Instead of showcasing users feeling satisfied after using the app—or really, any functionality of the app at all—the spots take a broader view, arguing that focusing on your health can and will improve your life. 

"Staying healthy, it can feel complicated," the narrator intones.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in