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In an age of boundless CGI, the best creatives are increasingly asking themselves one question: How can we bring this to life in the real world?
Hand-crafted effects (with some help from 3-D printers) are experiencing a resurgence as more audiences appreciate the effort and intricacy that goes into creating the finished product. Case in point: Airbnb's new 70-second video, "Welcome to Airbnb," created by TBWA\Singapore.
The spot is richly designed and executed, with all the details brought together for one seamless shot.