Brand Marketing Ad of the Day: Airbnb Created a Beautifully Intricate Tour of the World in Miniature Lovely visuals, lovingly craftedBy David Griner|December 1, 2014 Share By David Griner|December 1, 2014 Share In an age of boundless CGI, the best creatives are increasingly asking themselves one question: How can we bring this to life in the real world? Hand-crafted effects (with some help from 3-D printers) are experiencing a resurgence as more audiences appreciate the effort and intricacy that goes into creating the finished product. Case in point: Airbnb's new 70-second video, "Welcome to Airbnb," created by TBWA\Singapore. The spot is richly designed and executed, with all the details brought together for one seamless shot. (It took the crew 85 takes to shoot the perfect run). Below, you can watch the ad, but then be sure to scroll down for the behind-the-scenes video that shows how they made it all happen. You'll discover lots of details you surely missed on the first viewing, along with some Easter eggs like the inclusion of six miniature people modeled after real Airbnb guests. CREDITS Client: Airbnb Head of Marketing: Matthias Schuecking Agency: TBWA\Singapore Creative Director: Gary Steel Art Director: Nuno Pestana Teixeira Copywriter: James Holman Account Management: Nirmalo Wilkes, Joyce Wong, Neha Sethi Production: Six Toes TV Singapore Executive Producer: Haydn Evans Production House: Cirkus Film Director: Christian Greet Producer: Marko Klijn Location: Auckland, New Zealand Media agency: PHD Video seeding: Unruly Adweek Adweek