Save 50% on your Social Media Week pass! Join leading brands and agencies in NYC this April 9–11 to learn about emerging trends, tools and strategies. Register now—savings expire Dec. 11.
You are a special snowflake. There is no other person like you. And now, you have your very own personalized bottle of booze to match.
Absolut vodka is taking limited-edition liquor packaging to new extremes with Absolut Unique, a new line of paint-splattered bottles—a staggering 4 million of them—the design of each one a little different from all the rest. At its heart, it's a more brazen but also authentic version of a familiar play to vanity that drives desire for branded collectibles.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in