Ad of the Day: Absolut

The vodka brand rolls out personalized bottles—4 million of them

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You are a special snowflake. There is no other person like you. And now, you have your very own personalized bottle of booze to match.

Absolut vodka is taking limited-edition liquor packaging to new extremes with Absolut Unique, a new line of paint-splattered bottles—a staggering 4 million of them—the design of each one a little different from all the rest. At its heart, it's a more brazen but also authentic version of a familiar play to vanity that drives desire for branded collectibles.

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