Ad Competition From Big-Name Actors Pushes Athletes to the Sidelines

The incredible shrinking athlete endorsement deal, Part 2

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Remember a couple of decades ago when movie stars such as Arnold Schwarzenegger would only appear in commercials airing in Japan or Europe?

Now there is a long list of actors willing to take on U.S. campaigns: Rob Lowe (DirecTV), Will Ferrell (Dodge), James Franco (Verizon Droid), Mila Kunis (Jim Beam), Samuel L. Jackson (Capital One), and Jennifer Garner (Capital One). Other A-listers such as Morgan Freeman (Visa), Matt Damon (United), Edward Burns (Honda dealers) and John Krasinski (Esurance) do voiceover work.

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