Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Activist investor Third Point LLC is calling on Campbell Soup Co. to dump its entire board of directors. Rather than simply writing up its concerns or putting together a presentation on how the company has continued to underperform (although there is a website that shareholders are pointed to), Third Point created perhaps one of the wildest four-minute videos you’ll see from activist investors all year—or possibly ever.
The name for this four-minute masterpiece, “Empty the Can,” is just as eye-catching as the content.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in