Accenture (Finally) Picks New Creative Shop

TBWA succeeds Young & Rubicam

Accenture's long and winding search is finally over. 

TBWA is the company's new global creative shop, succeeding longtime incumbent Young & Rubicam. Accenture's annual media spending is estimated at $50 million.

Y&R defended and DDB was the other finalist in a review that began in May 2010. TBWA and DDB entered the picture earlier this year, after BBDO and mcgarrybowen dropped out.

In making the hire, Roxanne Taylor, Accenture's chief marketing and communications officer, cited TBWA's "creative talent and understanding of our target audience."

To distribute TBWA's work, Accenture has hired TAG as its global production agency. TAG won the assignment in a separate, but parallel pitch.


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