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Consulting firm Accenture has confirmed launching a review of its creative chores now handled by WPP’s Young & Rubicam, and a client rep said the agency is expected to defend.
The company spent $27 million on ads last year, down from about $40 million in both ’08 and ’07, per Nielsen.
“The plan is to get the new campaign into the market for next year,” the rep said, offering no specifics about the review time line.
Accenture is handling the process in-house and has not engaged an outside agency review consultancy.
“We
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