Accenture Acquires Marketing and Sales Consultancy Brand Learning

In addition to its London headquarters, Brand Learning also has offices in New York and Singapore, employs around 120 globally and services 160 clients in over 60 countries. It boasts clients from the retail, consumer goods, automotive, resources, life sciences and financial services industries.

John Zealley, senior managing director of Accenture’s Consumer Goods & Services group, told Adweek that Brand Learning’s “global footprint” played an important role in the acquisition and in what Brand Learning allows Accenture to offer clients.

He added that Brand Learning has been on Accenture’s radar since their foundation and that now was the right time “to add Brand Learning’s particular capabilities and skills to our digital agency skills and provide a connection between marketing agenda and marketing execution.”

“We