Absolut Vodka’s ‘#VoteResponsibly’ Campaign Wants You to Vote First, Then Drink

Parent company Pernod Ricard is giving all U.S. employees the day off on Election Day

absolut bottle
The new campaign is the second installment of Absolut's new 'instigator' positioning. Pernod Ricard

In a followup to its Valentine’s Day “#SexResponsibly” campaign about consent, Absolut Vodka is encouraging fans to be responsible with the ballot box this fall.

@klundster kathryn.lundstrom@adweek.com Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.