ABC.com Plans Fall Relaunch

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NEW YORK ABC said it plans to stream more of its prime-time series this fall on a soon-to-be-relaunched ABC.com, following a successful trial run last spring when it offered free, ad-supported episodes of four of its top shows.

In May and June, ABC.com streamed 5.7 million individual episodes of its shows Lost, Desperate Housewives, Alias and Commander in Chief in what the network is touting as a successful experiment in broadband video.

According to comScore Media Metrix, roughly 872,000 unique viewers logged on to sample the site’s video offerings.



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