Abbi Jacobson Will Tell Jokes at 35,000 Feet to Promote Virgin Atlantic’s New Wi-Fi Service

Broad City creator is helping push transatlantic perk

Virgin

Travelers who book a flight on Virgin Atlantic have their pick of the usual on-board entertainment—movies, TV, music, video games—and the old standby seat-back magazine. Most carriers offer these distractions, but next week, Virgin Atlantic will host an entertainment option that’s unique to the troposphere, a live comedy show starring Abbi Jacobson.

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@UpperEastRob robert.klara@adweek.com Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.
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