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Like others, the alcohol industry has been significantly disrupted by the coronavirus pandemic. With bars and restaurants largely shuttered, brands have to find new ways to get their products top-of-mind for a consumer who, well, maybe is still drinking quite a lot at home.
Shifts in consumer habits are changing the way alcohol brands are marketing to consumers. And doing so effectively, according to Anheuser-Busch’s U.S. CMO Marcel Marcondes, requires knowing exactly where the consumer’s head is at.
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