A Woman’s Shaving Company Is Putting Body Hair Front and Center in Its New Campaign

The images and film show razors shaving real hair

The new campaign wants to redefine what a woman shaving can look like in media. Billie

Most shaving commercials for women are missing one critical element: a razor shaving a leg with actual hair—rather than bare skin.

@itstheannmarie annmarie.alcantara@adweek.com Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.