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Having an eco-friendly brand strategy has taken center stage for leaders in the food and beverage space in recent years. Pepsi’s chief marketing officer, Todd Kaplan, and Clif Bar & Company’s svp of impact and communications, Roma McCaig, joined a panel at Adweek’s Sustainability Summit to discuss their companies’ latest sustainability initiatives — from procurement to products to packaging — to help reduce environmental impact.
The state of sustainability
Sustainability is nothing new for Clif Bar.
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